Lufang Guo is a professor of Tourism Management at Zhejiang Gongshang University and the Department Director of Tourism Management. She obtained a Ph.D. in Economics. Her research area covers tourism management and leisure economics. She is also a director of Tourism Science Research Institute and a leader of Tourism Management Institutes in Zhejiang Province. She has published extensively and acts as a member of editorial board of several journals. She gives courses of  The Economics of Tourism and Leisure Studies.

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